Hamleys reveal their top 12 Christmas toys

There might still be 90 days until Christmas, but the world’s most famous toy retailer is already gearing up for the festive season.

And Hamleys today revealed its hot picks for this Christmas, including Crate Creatures – toys with pointy ears and glowing eyes – and Boxer Robot, which plays games such as bowling and go karting with activity cards.

Products which it expects to be top of older children’s gift lists include GraviTrax, a set that teaches youngsters about gravity and magnetism, and the Laser Ops Pro Alphapoint 2, part of the popular Nerf gun series. 

The London-based store is also offering more traditional options such as the £75 Lego Harry Potter Hogwarts Express, £30 cuddly Paddington Bear and a £22 Monopoly set – although this one is the ‘Cheaters’ Edition’.

Its top stocking filler this year are the LOL Surprise Dolls, which come in mystery packaging, while Hairdorables dolls all come with different hair styles, and Ty Flippable animal toys are wrapped in hundreds of sequins. 

Victoria Kay, head buyer at Hamleys, said: ‘These toys are being delivered with character, fun and cheekiness at their heart and we love them. It makes for a wonderfully diverse and interesting range this year.’ 

Fuggler dolls are also expected to be among the top sellers, despite featuring tiny mouths full of alarmingly human-like teeth and mismatched eyes, for a price of between £15 and £25.

Ms Kay said there were signs that imperfectionism was beginning to emerge as a trend ‘as children increasingly resist the pressures of idealised perfection in social channels and celebrity icons’.

Here are the 12 toys which Hamleys expects to be among its more popular sellers this Christmas:



Crate Creatures retail from £40

Suitable for ages 4+

Requires 3 x 1.5 AA (included)

Release Date:  


Pull their tongue and the Creature vibrates, makes fun noises and has glowing eyes. Use the crowbar to pop the lock and open your creature.

The motion sensor inside the creature reacts when they are upside down, knocked over or laying down.

Record your voice and the creature will play back your message in a monster voice.

Each creature comes with 45+ creatures sounds and includes their favourite food, which unlocks chomping sounds when placed in their mouth.

There are six different characters to collect: Snorthog, Pudge, Blizz, Sizzle, Char and Stubs. 




Meet Boxer: your real robot pal! This plucky little bot comes to life right out of the box and is raring to go – no assembly required! With a love for fun, your new buddy is ready to play!

To start, place one of the 10 activity cards (included) in front of Boxer. Once he rolls over the card and scans it, the fun begins! Play games like Bot Bowling, Paddle Bot and Go Kart, or use the interactive ball accessory (included) to play a fast-paced game of soccer!

Sometimes happy, sad, grumpy, or even sleepy, Boxer displays a full range of emotion. Interact with him in multiple ways: use the included remote control to race Boxer around and do tricks; download the free app to your phone to discover brand new games; or get hands-on!

Milo Fielding and Jason Bradbury are seen playing with the Boxer Robot at the Hamleys Christmas showcase in London today

Milo Fielding and Jason Bradbury are seen playing with the Boxer Robot at the Hamleys Christmas showcase in London today




Lean into those iconic (yet unspoken) Monopoly moments in which rules are bent, money is borrowed, and funny business is welcomed. 

The outlandish suggestions on the board, cards, and rules encourage players to express their inner cheater to own it all while they buy, sell, dream, and scheme.

Fake a die roll, steal some bills from the bank, and even skip out on rent. Complete a cheat to get a reward but fail a cheat and pay the consequences! No houses in this edition – only hotels – and pretend handcuff unit may leave players ‘chained’ to the board. 



Hamleys Exclusive Monopoly retails for £50

Suitable for ages 8+

Release Date: Available now  


With this Exclusive premium edition of Hamleys Monopoly, you can explore the iconic London Toy Store which was first established in 1760 by William Hamley.

Take a fun-filled trip around the seven floors of toys, enjoy a Hamleys party or even visit the Hamleys international stores with your friends and family. Play with your favourite classic tokens or be the lucky one to play as the Hamleys Golden Bear!

Enjoy the same Monopoly gameplay but with an added sprinkle of Hamleys magic!  



Elasti Plasti retails for £13 

Suitable for ages 5+ 

Release Date:


Elasti Plasti Slime is the brand new non-sticky, super soft plastic that expands, stretches, bubbles and much more.

Grab some friends and create a giant, thin plastic parachute.

Elasti Plasti super stretches further than anything ever created and lets you blow giant bubbles 20x its size with a regular straw.

Tristan Robertson-Jeyes is seen playing with Elasti Plasti, one of the Hamleys toys at their Christmas showcase this morning

Tristan Robertson-Jeyes is seen playing with Elasti Plasti, one of the Hamleys toys at their Christmas showcase this morning

Aston Robertson-Jeyes is seen playing with Elasti Plasti

Shuo Zhen Long is seen playing with the Elasti Plasti

Aston Robertson-Jeyes (left) and Shuo Zhen Long (right) are seen playing with the Elasti Plasti at the store on Regent Street



Lego Harry Potter Hogwarts Express retails for £75

Suitable for ages 8+ 

Release Date: Available now 


Step aboard the iconic Lego Harry Potter 75955 Hogwarts Express train from King’s Cross

Station, featuring a railway bridge with a clock and steps leading to Platform 9¾, moving brick wall entrance, ‘Wanted’ poster and Daily Prophet newspapers, plus a train toy and carriage with 4 seats and removable side panel and roof.

Order candy from the Trolley Witch, fly the Dementor into the carriage and recreate fantasy realm scenes from blockbuster Harry Potter movies.

This great Lego Harry Potter gift also includes 5 minifigures plus Dementor and Scabbers figures. 



GraviTrax Starter Pack retails for £50

Add on sets from £10

Release Date:


Experience the power of gravity! GraviTrax is the all new STEM [Science, Technology, Engineering and Maths] track system from Ravensburger! Use your imagination to build superb tracks and set the gravity spheres rolling! This STEM system is an ideal one to teach kids about gravity, magnetism, kinetic energy and fun.

The GraviTrax track system can be extended indefinitely with extra track packs and add-ons – each sold separately. This set is suitable for 1+ players.

The starter set comes with over 100 components and offers everything you need to get started right away – a pack full of endless possibilities and creativity.



Hairdorables Assortment retails for £15

Suitable for ages 3+

Release Date:  


Hairdorables: the surprise collectible dolls with ‘Big Hair Don’t Care’ attitudes! This amazing all-in-one set allows you to pull, peel, and reveal 11 surprises to find out which Hairdorables girl is inside.

There are 36 poseable dolls to collect, and each has thick, shiny and colourful hair that is perfect for brushing and styling. They even come with mix-and-match outfits and accessories.

These girls have hair styles that perfectly complete their unique looks and a passion for sharing their styles and talents with the world via their fabulous YouTube channel, ‘Hairdorables’.



Ty Sequin Flippables retail for £8 and £15

Suitable for ages 3+ 

Release Date: Available in October


The latest fashion has come to Hamleys with the launch of Ty Flippables, classic Ty characters with flippable sequins.

Eleven styles are exclusively launching with Hamleys for four weeks – Crunch Dino, Stompy Dino, Tremor Dino, Diamond Unicorn, Sparkle Unicorn, Moonlight Owl, Jewel Fox, Yappy Chihuahua, Pinky Flamingo, Payton Penguin, and Malibu Cat.



LOL Surprise! Eye Spy Under Wraps Doll Assortment retails for £15

Suitable for ages 6+ 

Release Date:


L.O.L. Surprise! dolls were on a top secret mission when their pet went missing! Find surprise clues across the Eye Spy Series to help find their pet!

L.O.L. Surprise! Eye Spy Series Under Wraps dolls have 15 new surprises! Unbox the spy glass to find codes and unlock surprises! Each doll is dressed in a mystery disguise, unbox each layer to discover who’s inside! The disguise becomes multiple fashion accessories! Mix & match outfits for tons of new looks! Collect them all! Styles may vary. For ages 6 plus years.

L.O.L. Surprise! Eye Spy Under Wraps includes 15 Surprises; including a spy glass, a secret message sticker, a capsule carry case, a collector’s poster, surprise codes to be cracked, as well as your L.O.L. Surprise Eye Spy Under Wraps Doll, and a whole host of accessories for her. Don’t forget to feed or bathe your L.O.L. Surprise doll to discover even more surprises…



Nerf Laser Ops Alphapoint 2 Pack retails for £45

Requires 8 x AA batteries (not included)

Suitable for ages 8+ 

Release Date:


The Laser Ops Pro Alpha Point blasters give players everything they need for live-action laser battles! 

Each blaster fires a single-shot IR burst when the trigger is pulled and registers hits with light and sound effects.

Players can select to face off in a team or free-for-all.   



Hamleys Exclusive Cuddly Paddington retails for £30

Suitable for ages 0+ 

Release date: Available in October


This adorable brand new Paddington Bear is exclusive to Hamleys. 

He sits at 28cm tall, and is the cuddliest plush bear around. 

In his signature blue duffel coat and red hat, Paddington proudly sports the Hamleys logo on his foot and swing tag. 

You’ll fall in love with this little fella and be sharing marmalade sandwiches in no time! 



Hamleys Exclusive Peppa Pig Plush retails for £25 at Hamleys

Suitable for ages 18 Months+

Release Date: Available September 


The new Castle Guard Peppa and Queen’s Guard Peppa are exclusive to Hamleys and perfect for any Peppa Pig Fan.

These are cute and cuddly Peppa’s are iconic to the UK, especially London and cannot be purchased anywhere else!

With their individual tunics and hats, and for ages 18 months+, we are excited about introducing these new Peppa soft toys to all our customers.  


Hamleys said mythical and magical toys are set to reign lists this Christmas, including the imperfect plush toys Fugglers, the Fingerlings who respond via noise, motion and touch, and the odd-looking Bubbleez.

Here are some of the magical creatures which the retailer expects to be a big hit this Christmas:



Fugglers retail for £15 and £25

Suitable for ages 4+

Release Date:  


Buyers beware: adopting a Fuggler is not for the faint of heart. Mischievous and misunderstood, these Funny Ugly Monsters are up to no good. 

There are many reasons why you shouldn’t take home a Fuggler: let’s start with their smile. 

Grinning from ear-to-ear, a Fuggler’s tiny mouth is filled with human-like teeth, and their less-then-pearly whites are big, realistic and totally weird, so beware! They’re always looking for more – maybe even from your mouth.

And then there are their leering, peering eyes. Make eye contact with a Fuggler and you’ll see a pair of mismatched buttons staring back, or even worse! Some have squinty little eyelids surrounding bulbous eyeballs.



Fingerlings retail for £17

Suitable for ages 5+

Requires cell batteries (included)

Release Date:


Dinosaur Fingerlings- In untamed mode, they roar, hiss and chomp! In tame mode they nuzzle, purr and love to be near you. Complete with snapping jaws and gripping claws, these interactive dinos react to touch, motion, and sound with over 40 different sounds and animations.

Fingerlings Baby Unicorns love to grab onto things… especially your fingers! These unique little pets respond to you with special unicorn sounds in response to noise, motion & touch. They will let you know how they feel with their adorable blinking eyes and head turns. 

You’ll get different reactions if you pet them, rock them to sleep, or hold them upside down. If you blow your unicorns a kiss, they will kiss you right back! You can also brush their soft rainbow manes and tails, and they have a tiny horseshoe on their rumps. Magical friendship at your fingertips!



Squeezamals retail for £4, £6 and £17

Suitable for ages 3+

Release Date:


Here come Squeezamals: the cutest, cuddliest, squisheest pets around!

These adorable characters are super soft, super squishy and scented too. Hug them, squeeze them and smell their sweet tropical scent. 

You’ll never be able to put them down.

There are 16 super squeezamals to collect; in three different sizes – large, medium and mini clip-on. 



Bubbleezz retail for £7 and £13

Suitable for ages 3+

Release Date:


Off the back of the Squishee trend that has been so popular in 2018, meet the weird and wonderful creatures, Bubbleezz! 

These cute collectable characters feel amazing to squish and squeeze over and over again.

Each Bubbleezz character contains hidden Power Charms inside that give it personality traits and powers that make it extra special. 



Pomsies retail for £18

Suitable for ages 4+

Requires 1 x AAA battery (included)

Release Date:


Pomsies are a loveable, wearable, interactive plush pet you can take anywhere! Each unique Pomsies pet has a soft, cuddly fur face and tail you can wrap around your wrist, hair, backpack, clothing and more. 

They will tell you when they are happy, sleepy, or hungry by the way they react or what colour their eyes light up with. 

There are also up to 50 different reaction sounds only YOU can give them, as well as a special freeze dance mode, which enables play with friends.  



Chomp & Roar ‘Blue’ Mask retails for £40

Suitable for ages 6+

Requires 3 x AG13/LR44 (included)

Release Date: Available Now


Get ready for thrilling action and adventure with Jurassic World! Based on the fan favourite movie character, Velociraptor Blue, unicc (https://unicvc.ru/) this Chomp ‘N Roar Mask features realistic details like skin texture and colour, teeth and eyes that move inward to focus on prey!

When the electronic mask’s jaw opens to varying degrees, there are three levels of sound effects that really make the mask ROAR into action. 

A secure strap ensures a comfortable fit as well as eye and nose openings for visibility. 



Unicorn Ring Toss retails for £20

Suitable for ages 8+

Release Date:


Put your horn on your head and your head in the game and catch as many rings as you can. 

The player to catch the most rings – no hands allowed! – wins. 

The rules are simple, yet the gameplay is fun and has many different variations.



Hamleys Exclusive Unice Unicorn and Terry Triceratops retail for £35

Suitable for ages 0+

Release Date: Unice ; Terry in November 


Children and adults alike know and love the Hamleys iconic soft toy range, and now our signature large plush selection is expanding! 

Unice Unicorn has been a favourite throughout 2018, but this festive season, she is joined by Terry Triceratops. 

Both colourful companions sit at 90cm in length and are always willing to give the greatest of huge hugs. 

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